A recent survey by KPMG found that 23 percent of U.S. consumers are “very willing” to use their mobile phone as a wallet while more consumers are also banking and accessing coupons from their mobile devices.
KPMG’s annual Consumers and Convergence survey covers a wide variety of topics, from data privacy issues to cable TV and land line use, but also asks consumers about the devices and technology they use for shopping and commerce. The results from the most recent survey show that consumers are increasingly more comfortable using their mobile phones for banking and commerce.
One of the findings from the survey is that 30 percent of U.S. consumers age 16 to 34, and 23 percent of all U.S. consumers surveyed, stated they are “very willing” to use their mobile phone as a wallet. The survey also found that 33 percent of U.S. consumers have made a banking transaction from their mobile device in 2011 compared to 19 percent in 2010 and 9 percent in 2008.
Considering the global survey results 7 percent of respondents stated their mobile phone or smartphone was their preferred device for online shopping in 2011, up from 5 percent in 2010 and 2 percent in 2008. Four percent of survey respondents in 2011 stated their tablet was the preferred device for shopping online. Consumers are engaging more with retailers via smartphones as well, 38 percent of respondents said they used their smartphones to access coupons at retail stores and 20 percent said they used their smartphone to scan a quick response
(QR) code in 2011.
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