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Three Reasons ATO  Needs to be a Priority This Holiday Season and Three Strategies to Address It

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About this White Paper:

wp cover thumbnain - 3 Reasons ATO Needs to be a Priority this Holiday Season and 3 Reason

This white paper focuses on account takeover to specifically discuss why ATO risk should be top of mind for organizations as they prepare final risk management strategy tune-ups ahead of the eCommerce holiday shopping season, as well as provides considerations and strategies for combating this risk. This includes:

Three Reasons ATO Should be a Priority This Holiday Season

  1. ATO Activity, Like All Fraud, Ramps Up During the Holiday Season

  2. ATO Represents Both a Direct Fraud Loss Risk and Severe Brand Risks

  3. Fraudsters Have all the Data and Credentials they Need


Three Strategies for Addressing ATO Risk

  1. Don’t Rule Out Using Multiple Solutions

  2. ATO is a Dynamic Problem that Requires a Dynamic Response

  3. Indirectly Benefit from Your Peers’ Experience

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This White Paper is Sponsored By:

Sift is the leader in Digital Trust & Safety, empowering digital disruptors to Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unrivaled global data network of 70 billion events per month, and a commitment to long-term customer partnerships. Global brands such as Twitter, AirBnB, and Twilio rely on Sift to gain a competitive advantage in their markets. Visit us at and follow us on Twitter @GetSift.

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