Looking to get a good understanding about PayPal’s position in the market? 

PayPal has quickly become the global leader in anonymous online payment solutions with more than 73 million active accounts worldwide. PayPal is the largest global online payments and money transfer service that allows individuals to send money via email, phone, text message or Skype. Available in 190 markets and 19 currencies around the world, PayPal enables global ecommerce by facilitating payments across different locations, currencies and languages.

The Fraud Practice  provides a neutral, unbiased, source for information related to the fraud solution provider marketplace.  Our independence from any particular solution, coupled with years of experience in the space, allow us to analyze, recommend and implement solutions more quickly and creatively than our competitors.


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Paypal company profile

PayPal's Continued Evolution

PayPal's Changing Landscape

PayPal's initial service began allowing members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing but they are evolving their strategy significantly. Currently, they offer products to individuals and businesses alike, including online vendors, auction sites and corporate users. PayPal’s core payment services have focused on the P2P segment with an increasing emphasis on B2C and B2B. 

PayPal has consistently ranked among the top alternative payment services and is poised to continue it's growth through strategic initiatives in merchant services and international expansion.  PayPal's market strategy has evolved in numerous ways such as; shifting towards fixed pricing, merchant services, international expansion, increasing off-eBay purchase volume, mobile applications and more. Market dynamics, such as consumer purchasing habits have also had a dramatic effect on how PayPal's success and strategy have formed.

In the fiscal year that ended in 2008, PayPal recorded revenues of $2.4 billion with over 175 million registered users. Merchant Services played an increasingly critical role in PayPal's revenue generation. For example, between 2005 and 2009 PayPal's Merchant Services increased by more than 300%. During 2008, PayPal also embarked on an important milestone with total payment volume off-eBay surpassing on-eBay transactions for the first time in company history. These trends and more are illustrated through numerous graphs and charts such as:

PayPal's Total Payment Volume

What does all this mean and where is the company headed?


For more information, purchase PayPal's Continued Evolution with a 100% Money Back Guarantee* if you are unsatisfied with your order.


Service Offering: PayPal's Company Profile
Type: Prepared Research, White Paper, Discussion Document
Length:  36 pages
Last Update: May 2011 
Cost:  $175.00
General: PayPal's Company Profile is a prepared research document, 36 pages in length, intended to provide organizations an overview of PayPal's position in the payments market.  The report goes beyond a general market assessment to provide information businesses need to assess PayPal's trends, strategic direction, competitors, solutions and services.  The report also includes easy-to-understand graphs, charts, tables and illustrations of competitors' business models. Readers should expect to gain:

  • An introduction to PayPal and the types of payment solution options available  
  • An in-depth understanding of PayPal's market dynamics, vertical market preferences, regional preferences
  • A discussion on emerging markets where PayPal has been active with mergers and acquisitions
  • A general introduction to the capabilities, services, and developments provided by the major players in PayPal's landscape.

Table of Contents :

1.1 Company Overview:
1.2 Locations:
1.2.1 Map 1: PayPal Banking and Member Countries.
1.3 Financials:
1.4 Key Customers:
1.5 SWOT Analysis:
1.5.1 Chart 1: SWOT Analysis
1.6 Key Developments :
1.6.1 PayPal and Mobile Technologies
1.6.2 Legislation
1.6.3 Auction Markets
1.7 Company Background:
1.7.1 Key Dates:
1.8 Company History:
1.8.1 The Beginning
1.8.2 The Merger
1.8.3 PayPal and eBay
1.8.4 Going for Bust
1.8.5 PayPal’s Fight with Fraud
1.8.6 The Merger Part II
1.8.7 PayPal’s Evolution
1.9 Business Model:
1.9.1 Concept Graph 1: PayPal’s Business Model
1.9.2 Product and Service Discussions:
1.10 Executive Leadership:
1.11 Mind Share & Market Share Discussions:
1.11.1 Graph 1: Unique Visitors to the Top Competitors Web Sites
1.12 Competitive Threats:
1.12.1 Criticism
1.12.2 PayPal’s Direct Competitors:
1.13 Financial Information:
1.13.1 Graph 3 : PayPal’s Revenue (2002 – 2009)
1.13.2 Graph 4: PayPal’s Percentage Revenue Growth (2002-2009)
1.13.3 Graph 5: PayPal’s Total Payment Volume (2002 - 2009)
1.13.4 Graph 6: PayPal’s Active User Base (2002 - 2009)
1.13.5 Graph 7: PayPal’s Fixed Price Trading as a Percentage of Gross Merchandise Sales (2002 – 2009)
1.13.6 Graph 8: PayPal’s Merchant Services (2002 – 2009)
1.13.7 Graph 9: PayPal’s International Revenues (2003 – 2009)

1.14 Appendix:



*If you are not satisfied with the quaility of our research you can return the document within 72 hours for a complete refund..


** Links to The Fraud Practice Fraud Library general catagorey descriptions are provided for reference purposes only.

Additional Resources

  • The Fraud practice llc.

    Offering a neutral, unbiased, source for information related to setting up and maintaining solutions for online payments and fraud prevention.

  • Introduction to PayPal Payments.


    Covers how PayPal payments work from consumer and merchant perspective; the impact PayPal payments can have on sales conversion and the fraud implications of taking PayPal payments.



  • A Guide to Alternative Payments. A Guide to Alternative Payments is a prepared research document, over 100 pages in length, intended to provide organizations an overview of the eCommerce alternative payment options and markets.
  • Fraud Solution Provider Competitive Landscape. The Fraud Solution Provider Competitive Lanscape is a prepared research document, 42 pages in length, intended for organizations looking to gain an introductory understanding to the fraud solution marketplace and the fraud solution providers servicing that market.
  • International Payment Service Provider Buyer's Guide. This 81 page document provides an overview of the many types of features and services PSPs can offer while discussing many of the vendors servicing the market in terms of the functionalities and payment methods they offer as well as regional coverage.
  • PayPal Company Profile. PayPal's Company Profile is a prepared research document, 36 pages in length, intended to provide organizations an overview of PayPal's position in the payments market.