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Read more Email Authentication - Fraud Library
The Fraud Practice eCommerce Fraud Consulting Services
Email authentication is the process of searching public data sources to determine the age and association of the email with demographic data provided by a person online.
A practical means of verification ...
Email authentication is the process of searching public data sources to determine the age and association of the email with demographic data provided by a person online.
It has been an ongoing issue that consumers can get free emails easily and quickly. The challenge was to find a way to authenticate that the email is really associated with the profile data a consumer has presented to you.
So how can you really authenticate an email address like johndoe@hotmail.com? Sure you can perform an email verification which will confirm the user has access to that account, but how can you determine if the email really represents the person at your website?
Up to now the only way to do this would be to conduct your own research using online resources such as social networks to try and find where the email is in use, and to see who is using it.
There are now services that provide the ability to lookup emails across a number of web sources. They offer insight into the profile of the person who owns the email as well as the age of the email account.
Considerations When Implementing or Buying This Functionality
Available as a hosted bureau service.
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Works internationally.
- No data doesn't equal fraud. Not everyone has their emails out on the web, so you won't get hits on everyone.
- Not all responses are real time responses.
Estimated Costs – Typically this service is offered on a per-transaction basis. This service is usually fairly inexpensive.
Alternative Solutions – email verification.
They search social networking sites for profiles that contain the email being sought and compile a synthetic profile of the individual based on the data found from these sites.
In 2 ways; (1) authentication of name and address to the email, (2) age of the email, age does count. In some cases you can also utilize gender or age mismatches from the profile.
It is possible to perform this manually in-house.
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