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Read more Direct Debit & Bank Payment Services - Fraud Library
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Includes ACH, Direct Debit, electronic check, Elektronisches Lastschriftverfahren, meaning "Electronic Debit Procedure", and bank transfer services.
Automated Clearing House (ACH) is an electronic network for financial transactions that process large volumes of both credit and debit transactions, which are originated in batches. Businesses are increasingly using ACH to collect from customers online, as an alternative to accepting credit or debit cards. ACH payment options have been implemented in numerous vertical markets and are used in transactions such as accepting direct deposit, processing debit card transactions, business to business payments, e-commerce payments, federal, state and local tax payments and direct debit payments.
ACH payment providers can take two alternative forms (push vs. pull) that allow the merchant to collect payment either by directly pulling the money from the consumers bank account or by allowing consumers to push money to them. The main advantage of ACH payments for merchants is the lower cost structure it offers in comparison to traditional credit card payments. Consumers also benefit from ACH payments through the increased security the push payment options provide. In the push form, the consumer never has to divulge their banking information to the merchant.
ACH Payments
How Good is it?
In general ACH payments are safe, reliable and they offer a valuable low cost payment option for merchants. The number of providers in this group has grown significantly over the past few years and is poised for further growth. Not all ACH solutions are the same, there are actually a number of things to consider when looking at ACH for your company.
Pros and cons of ACH Payment include:
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Easy to implement.
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Lower costs than credit cards.
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Wide spread use.
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May or may not guarantee against fraudulent charge backs.
- Takes a little longer to get funds (clearing time).
- Possibility of bad debt (NSFs).
- Provides access to underbanked markets (potential increased sales conversion).
Considerations When Implementing or Buying This Functionality
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Do you want a push or pull based service?
- Do you need a fraud protection guarantee?
- If you are a physical goods merchant, you need to determine how you will handle shipping requests based on the number of days it takes for payments to clear.
- Is the ACH payment infrastructure readily accessible in the market which you are operating?
- How are ACH payments utilized by customers in the market?
- How much can ACH payments save in transaction processing fees?
Estimated Costs – Costs will vary based on the vendor you select. However, the fees that are associated with processing standard ACH payments are typically transactional based versus percentage based and they represent a fraction of the cost of traditional credit cards. ACH service providers that offer fraud protection or other value added services on top of the ACH services typically will charge on a percentage basis and are also typically less expensive than traditional credit cards.
Alternative Solutions – Payment aggregators and credit cards are the most popular form of payment services. Cash payments, invoicing and credit terms are also viable alternatives to ACH payments.
Vendors - If you are in the market for new alternate payment options you should consider purchasing our Guide to Alternate Payment Options. A Guide to Alternative Payments is a prepared research document, 99 pages in length, intended to provide organizations an overview of the eCommerce alternative payment options and markets. The Guide goes beyond a general market assessment to provide information businesses need to assess solution options and service providers. The Guide also includes easy-to-understand reference tables on regional service providers (over 100 service providers), preferences and capabilities.
ACH payment providers are using "push and pull" methods to allow consumers the ability to pay for their goods and services. The push method entails that a consumer “pushes” their funds from their bank account to an online account at a payment provider. The payment provider then transmits these funds to the merchant's bank account. The benefit of this method is two-fold because the merchant never receives the consumer’s sensitive information, and the consumer does not have to provide it to them, the consumers feel a sense of increased personal security because they don't have to share sensitive banking data with the merchant.
The pull method is more common and used by the majority of ACH payment providers. In essence, the merchant collects the banking information from the consumer and passes it to the payment provider who than processes an ACH debit from the consumers bank account.
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